Playbook for DTC Brand Launch

Investor at Haus

"Today, a new startup called Haus is banking on the idea that a certain swath of Americans are ready to explore these aperitifs beyond simply ordering an Aperol Spritz and nursing the next day’s headache. The company, launched by startup veteran Helena Price Hambrecht and her husband, Woody, is based on two bets: 1) More and more drinkers, particularly those under 40, want more refined drink choices that also fit within their healthy lifestyles, and 2) It can reach those customers in new ways that upend the traditional alcohol distribution system." — Fast Company

Investor at Onda

Onda is a spirits brand for a new generation of drinkers. Onda’s first product is a line of canned sparkling tequila beverages, made with Blanco tequila and real, legit juice. Onda’s beverages are 5% ABV, 100 calories, zero sugar, zero carbs, and naturally gluten-free. Onda’s brand is inspired by the surf style of the ‘90s.

Investor at Levels

Levels is a health and wellness company committed to advancing personalized health knowledge. Through data-driven discovery, science-backed education, and individualized coaching, Levels motivates people to optimize their metabolic well-being. Our mission is to provide the access, technology, and expertise necessary to understand the biological status of one’s own body and to deliver personalized, democratized biometric data in a meaningful, understandable, and actionable way.

Investor & Advisor at Snif

Snif is a new digital, try-before-you-buy approach to fragrance. Snif makes it possible to buy fragrance online, commitment, and judgment-free via fragrance kits. Our scents are clean, genderless, premium quality, vegan, and limited release.

Investor at PYM

Our first product, PYM Mood Chews, are made with adaptogens, and amino acid compounds scientifically proven to target the body’s cortisol levels and manage stress and anxiety. PYM can be taken as often as you need it. We recommend taking it at the start of each day as soon as you feel a sense of overwhelm or approximately 20 minutes before experiencing a stressful situation.

Investor at Maude

Launched in April 2018, maude is an essentials brand on a mission to make intimacy better for all people through quality, simplicity, and inclusivity. Working closely with familiar factories, each of maude's body-safe products are made to be both easy-to-use and to elevate an everyday experience. Featured in 400 publication including NY Times and Forbes, maude was voted one of CircleUp's 25 and was heralded as “redefining the sex essentials industry for modern consumers.”