About

I am an analytically-driven growth marketer who has a passion for enhancing customer retention metrics. I have a proven record of strategizing, testing and scaling tactics to improve customer acquisition, customer retention, and increase LTV. I am guided by data to point to areas of opportunity and employ my experience with media buying and CRM to implement strategies across channels. I believe that customer acquisition and retention are two sides of the same coin and should work together synergistically. In all of my roles, I have concentrated on building a large of funnel of qualified leads, making incremental improvements to conversion (on web or in an app), and achieving faster payback periods on paid media acquisitions by using my deep understanding of retention loops. I am best when working cross-functionally with the other growth functions like the product, analytics, merchandising, and creative teams. I am also a proud UC Berkeley graduate, Go Bears!

Experience

Partner at EA Ventures

Advising e-commerce start-ups to help achieve their ambitious marketing OKRs at critical growth stages. Specifically skilled in customer acquisition all the way down to user engagement and churn prevention. Need help driving full-funnel consumer marketing strategy, leveraging both traditional, as well as new and innovative marketing channels? I can help. My areas of expertise include subscription and marketplace models. I serve as a fractional CMO to multiple brands.

Director of Marketing at Goop

I utilized my deep understanding of retention loops (subscription, cross-selling, etc.) and core CRM platforms (email, SMS, push notifications) to develop and manage customer retention strategies and tactics based on customer lifetime value KPIs. My goals were to improve repurchase, re-engagement and reactivation. I worked cross-functionally with the other growth functions, analytics, merchandising, creative and product teams to hit customer acquisition and retention goals. As goop is both a media and an e-commerce company, there is a wealth of information we leveraged about our customers. I threaded all of this together to build a customer journey that on-boards and engages customers in the full goop ecosystem.

Director of Growth at Saucey

I led a cross-functional Growth Team focused on driving revenue through customer acquisition and retention, as well as ad sales to the world's top alcohol brands, like Budweiser and Tito's Handmade Vodka. Our acquisition strategy focused on both brand awareness via out of home, direct mail, and paid social, as well as lower funnel tactics.

Senior Marketing Manager at Winc Wines

I drove subscriber growth and revenue growth by successfully managing a 6-figure+ monthly budget. I am specifically skilled in utilizing the Facebook advertising platform at scale to drive traffic and sales. On a daily basis, I worked in Power Editor and I am very familiar with using Custom & Look-A-Like Audiences, as well as all types of Facebook ad units, including Instagram. In addition, I have experience going beyond Facebook to launch ROI positive campaigns on other digital channels, including Pinterest. In addition to marketing channel management, I have developed data-driven strategy for messaging/creative testing and optimization. I have managed and effectively executed on that strategy by building, launching, testing, and optimizing ads regularly. I have also worked on a cross-functional team within Winc to tackle the optimization of our conversion funnel.

3.8

Robbie B

Specific tactical advice that I can implement immediately across marketing channels -- we covered app store ads, how to determine keywords in a way I hadn't heard beofre, specific community building tactics on social, how to actually run ads on tik tok, how to increase affiliate network organically, specific ideas for contests, red flags around building email lists all within half an hour. Will likely see immediate ROI from the 8 or so ideas she gave me. No other way to get that information so efficiently. She also connected me with a contact at Tik Tok and was super generous with her time. Will definitely book a follow-up!

Jack B

Danielle gave us VERY SPECIFIC advice on running and scaling our tiktok ads. That's exactly what we were looking for and she delivered. She was also super professional and a great listener.

Andy H

Fantastic advice on TikTok. Specific actionable tips and suggestions (some of which we can apply to all of our ads). Very helpful and a lot packed into 30 minutes!