About

I'm a human centric and empathy driven professional in both DTC and SaaS spaces. Beyond general marketing assistance, my strengths are in: ● general marketing strategy, customer experience, retention, and subscription management ● Research and implementation of SaaS programs for DTC or online revenue expansion ● Ideation and/or execution of general and segmented campaigns including customer referral and loyalty programs ● Manage and drive retention efforts to track ROI and AOV for a broad or segmented customer base ● Create upsell, win back, and post purchase email campaigns ● Planning and execution of small (20+) people to large (300+) people events ● Oversee marketing efforts including print, digital, outdoor, email. social, and in store execution for online, retail and DTC brands In addition to my marketing efforts, CX is my passion, I love developing tools, teams, and processes to keep your customers happy and purchasing your product/service for years to come!